Fleet managers are being urged to team up with emergency services and road safety organisations to help develop a safe driving culture internally and become ambassadors for road safety.

Tracey Young, fleet manager for Arval made the call at the Fleet Safety Forum’s annual Best of the Best conference yesterday.

Best of the Best, which took place at the National Motorcycle Museum in Birmingham yesterday is the Fleet Safety Forum’s flagship event, co-ordinated by Brake and sponsored by Mitsui Sumitomo Insurance.

Jools Townsend, head of education at Brake, says: “This year’s Best of the Best Conference was a real success, with industry leaders and fleet safety experts speaking on a range of essential topics.

"It was inspiring to hear from organisations that have introduced forward-thinking fleet safety policies and procedures, and with real results in terms of tackling work-related crashes and making our roads safer. We hope it will encourage other fleet professionals to engender change within their organisations and help save lives.”