Fleet News

White van men in ‘sensitive’ shock

A MAJOR survey of ‘white van man’ has revealed that most regard themselves as considerate drivers and want their vehicle equipped with satellite navigation and air conditioning.

They are keen to keep their vans clean and properly maintained, and want vehicles that offer more comfort than cars.

The results are part of a new survey carried out by Ford to reveal the myths and realities of today’s so-called white van man.

It suggests that today’s definitive white van man is male, about 42 years old, married and wants to retire early.

He likes curry and roast dinners, drinks beer and reads The Sun.

Top factors in his job satisfaction stakes are client satisfaction and finishing jobs on time. He feels professional and that is how he wants to be perceived. More than 90% of respondents think people who speak on the phone while driving are dangerous and 58% say their van breaking down is like losing their right arm.

Most do not perceive themselves as ‘white van man’, with 37% going as far as saying they find the term offensive.

About 80% eat in their cab while 26% use transport cafes. The biggest pressures they face out on the road are finding enough time to do jobs and keeping to schedule.

Steve Kimber, Ford of Britain commercial vehicles director, said: ‘Today’s white van man wants a vehicle that is as comfortable as his car and the latest features in the cab.’

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