Those questioned admitted to a number of dangerous attempts to stay awake: opening windows (60%); playing loud music (28%) and driving faster (2%).
David Frost, from Local Authority Road Safety Officers Association (LARSOA) said: ‘Drivers need to be extra vigilant this Easter weekend as traffic is expected to be higher than usual.
'Plan your journey carefully and ensure they follow advice from the Department for Transport (DfT) Think! campaign.’
The Think! campaign recommends that drivers stop for a fifteen minute break and two cups of coffee (or another high-caffeine drink) every two hours.
The research was conducted amongst a sample of 1,047 drivers in March.