Fleet News

BCA and DaimlerChrysler in German link

BCA in Germany has been awarded the contract to remarket used cars on behalf of DaimlerChrysler AG.

BCA collects the vehicles directly from the Mercedes-Benz dealer and takes them to the nearest of seven BCA auction centers - Berlin East in Dahlwitz-Hoppegarten, Berlin South in Neuseddin, Hannover, Neuss, Groß-Gerau, Heidenheim and Stuttgart. Vehicles are offered through physical auction and electronic channels, including LiveOnline and dedicated online auctions.

DaimlerChrysler sales take place weekly across BCA’s German network with three additional online auctions each week. Dealers buying at these sales are offered a range of vehicles including part-exchange, ex-leasing, nearly-new and prestige cars with each vehicle assigned to the most appropriate physical or online remarketing channel.

‘This partnership with DaimlerChrylser is a quantum leap forward for BCA in Germany, providing the potential for significant future growth in car volume and sales,’ said Peter Dietrich, managing director of BCA Deutschland.

‘Two additional auction centres are planned for Munich and Hamburg in the near future, and, all in all, we've taken another giant step towards our goal of expanding BCA market leadership in Europe.’

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