Statistics revealed today by road safety charity Brake and Green Flag show that in 2006, 1,789 children aged five and under were killed or hurt while walking or cycling on UK streets - five every day.
At the national launch of Beep Beep! Day today, 50 children at Happy Times Nursery in Hammersmith will be learning the vital basics of staying safe on roads through engaging activities designed for under fives. More than 30,000 children around the UK will be taking part in the event, which is run by Brake and sponsored by Green Flag.
Jools Townsend, head of education at Brake, said: “Every child has the right to walk and cycle safely. Through Brake and Green Flag’s Beep Beep! Day, we can reach thousands of youngsters and help develop the foundations of life-saving road safety education. We are also urging the Government to take action to stop needless deaths among innocent children. We are calling for 20mph zones around nurseries, schools and homes and provision of free pre-school road safety resources right across the country.”
As part of today’s launch, Brake is demanding urgent Government action to stop the tragic death and injury of innocent children around the UK.
Beep Beep Day! is at the heart of Brake’s Watch Out There’s a Kid About! campaign, calling for the Government to take serious action to protect child pedestrians and cyclists.
Brake has launched a website petition – www.brake.org.uk/index.php?p=1012 - calling for 20mph safety zones around schools and homes and believes it is crucial that pre-school road safety education is rolled out by the Government.