The drive by the Mid and South Wales Safety Camera Partnership aims to give both employers and employees information about why they should stick to the speed limit and the consequences what could happen if they don’t.
The campaign is being carried out by way of a pack, including leaflets and a fleet vehicle journey log sheet.
It also includes a Know Your Limits poster (pictured), which carries information about the different speed limits that apply to different types of vehicle on certain roads – a subject often overlooked by drivers.
Also included are two stories told from both an employer’s point of view and that of an employee, showing the consequences of speeding and being caught.
Jim Moore, manager of Mid and South Wales Safety Camera Partnership, said: “As research shows, speeding is one of the contributory factors in many of the deaths and serious injuries we see on our roads every year.
“Unfortunately, a high percentage of these accidents involve drivers of company vehicles – each year, 65% of all corporately-driven vehicles in the UK are involved in a crash.”
Mr Moore said the best way to get the message across to company drivers is by supporting and educating them about safer driving habits, rather than through enforcement.
That has been the philosophy that led to the production of the information pack.
“Aimed at both employers and employees, we are hoping that companies will take on board the information provided in the pack to create a culture of better motoring as part of their drive towards better business,” he said.