The move is part of an ambitious plan to increase its share of the corporate rental market. Currently it has a 50/50 split between leisure and business rentals. Avis hopes to shift this to a 30/70 split in favour of business rentals.
The first initiative, which will be introduced from this month, allows corporate customers using the Avis frequent flyer preferred scheme to benefit from quicker rentals at Heathrow and Gatwick airports.
Avis is introducing the “3-minute promise”, which guarantees car rental within three minutes of entering the rental area. If it takes longer, Avis will offer an apology and a £20 gift voucher.
Kevin Bradshaw, who took over as Avis managing director four months ago, said the promise was part of a raft of new innovations as it increases its focus on supplying daily rental to the corporate and small business markets.
“By offering innovative new products in the market, we can position ourselves to fleet managers as an alternative to the market’s big players,” he said.
Avis is now also using a fleet of electric bikes for delivery and collection of vehicles in London. The electric bikes are collapsible and stow in the car’s boot.
The company says 40% of all London collection and deliveries will be done using electric bikes. “Reducing our environmental impact by changing the way we operate is a critical part of our business,” said Mr Bradshaw.