Hyundai has moved its contract hire operation from Lex to Masterlease.
The service provides dealers with branded point of sale leasing quotations for the SME market.
"We have a history of white labelling, but this is important because it’s a non-GM brand,” said Robert Kingdom, head of marketing & business development, Masterlease.
“It signals to the market our competence in private labels and gives us the opportunity to talk to other companies about similar arrangements.”
Masterlease also operates the while label schemes for GM UK Leasing, Vauxhall, Saab and Chevrolet.