A ground-breaking free risk management service designed to help manage grey fleet drivers more effectively is targeting companies throughout the UK.

The web-based initiative has been launched after claims that the majority of grey fleet vehicles are not safe, with one survey revealing that two-thirds of grey fleet cars are not fit for the road.

The new Cash Allowance Duty of Care Service is available online to all fleets as a free service provided through All-in-One Leasing.

It is free of charge because of the business model behind the service, which is similar to the one adopted by internet giants Google, Yahoo and MSN, where free services such as email and software are provided and in return the suppliers can advertise other products to customers.

In this case, employers signing up to the service through the All-in-One “company car opt-out purchase scheme” get an online driver risk management programme.

In return, drivers are shown new and used car offers available through the leasing firm’s parent company, UK Car Group.

Drivers using private cars on business are given a unique user name so they can log on and update their records, undertake document checks and provide details of vehicle servicing and maintenance to help the employer with its duty-of-care requirements.

A small fee is charged for driving licence checks.

A website will be created for each company and will automatically include the employer’s grey fleet policy. It can automatically block vehicles over a certain age and will limit the vehicle offers shown to staff to match company policy.

Drivers who fail to provide all details will receive reminders and their designated manager will also receive updates.

The move follows All-in-One’s purchase of ProAffinity, the privately-owned company that developed the risk management software.

All-in-One Leasing managing director Tony Williams, said: “Our conversations with fleets show huge concern about opt-out drivers. We now have the ability to manage this unsatisfactory situation.”