Avril Palmer-Baunack, Chief Executive Officer, Autologic
How was your first day?
My first day was interesting, exciting and full of information.
How does your new role differ from your previous job?
The new job is not so different. Being a CEO is about being a leader, so no matter what sector the business is in, you must lead and make decisions with conviction.
What has been your biggest achievement so far?
Turning the confidence of the employees. They have had a few difficult years, but they are proud of the company and you can feel the positivity and confidence growing daily.
And your biggest challenge?
My biggest challenge so far has been having enough hours in the day.
What are you working on at the moment?
We are working on several projects to simplify the business.
What is your favourite holiday destination?
I do not have a favourite holiday destination. I have a very low boredom threshold so once I have been somewhere, I want to go somewhere new.