Fleet News

New sport models boost Volvo appeal

A host of sporty new models has seen Volvo record a near-70% growth in corporate sales so far this year.

The R-Design trim, available on the core C30, S40 and V50 models, has powered the Swedish brand’s sales in the first seven months of this year (January to July).

In that time Volvo sold 6,405 models, compared to 3,819 in the same period last year. This represents a 67.7% growth in sales.

Breaking down the figures, the S40 saw fleet sales rise by 86% and the V50 up by 176%.

As well as launching the R-Design trim, Volvo also attributes the success to a design refresh on the models last year and a specification realignment to make it easier for fleet decision-makers to undertake like-for-like comparisons with rival models.

John Wallace, corporate sales and leasing manager at Volvo, said: “It’s great to see such a positive reaction from company motorists and the used value guides to our realignment.

“As a result the Volvo range is now more established in the company car hierarchy which will allow for more sustainable growth. A strong order pipeline also shows the steady increased demand for our product.”

Mr Wallace added: “Image is important and R-Design is helping us to bring down the average age of our customers.”

“We’re getting the product right and now have a range of cars which sits well on car policies.”

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