EuropcarClub, not to be confused with a traditional car club, is a new subscription based daily rental service with two tiers – ‘easy’ and ‘premium’.

Easy membership starts at £8.25 a month for two people and offers members discounted rates on daily hire, while premium membership costs £60 per month and offers fixed rates throughout the year on all types of cars and vans.

“EuropcarClub is all about flexibility and cost-savings,” explained Catriona Lougher, marketing director for Europcar. “Members can change cars on demand, leave a vehicle at any Europcar location and benefit from fantastic rates all year long.

“With no worries over depreciation, tax, maintenance and roadside assistance, they can enjoy access to vehicles suited for the job, the occasion or their mood.”