Historically, the UK climate has proved too mild to warrant the use of tyres specifically suited to temperatures less than seven degrees Celsius. But when the country experienced its worst spell of snow and ice in three decades earlier this year, coupled with record low temperatures, thousands of motorists were left stranded or were involved in collisions.
As a result, ATS Euromaster’s 377 nationwide fast-fit centres are offering drivers a set of cold weather tyres designed to provide much better grip and reduced stopping distances in cold, wet and icy conditions. Motorists can keep their ‘summer’ tyres ready for re-fitting next March or April.
“After the experiences many suffered last winter we know our customers are keen to be prepared for the worst and able to keep their vehicles running safely throughout the winter,” said Chris Hufflett, group operations director at ATS Euromaster. “So many were left stranded or involved in accidents, or knew people who were, that this year drivers are keen to be more prepared for the worst and able to keep their vehicles running safely.”
Hufflett added: “Motorists across northern Europe are used to having two sets of tyres for safety reasons and it seems only right to offer drivers in the UK that option too. As the British are renowned for talking about the weather perhaps it is only right that they are properly prepared for it!”
Earlier this year ATS Euromaster announced a £3 million investment in cold weather tyres, prompting significant interest from fleet customers. Orders have already been received from emergency services, government departments, home delivery companies and leasing firms.