Fleet News

Technology crucial to reducing fatalities on Britain's roads

During Road Safety Week Trimble is supporting road safety charity, Brake, in its work to reduce the number of accidents on our roads.

Recognising that driver safety is now at the top of the list for many businesses, Trimble and Brake have joined together to create a campaign, calling on CEOs and other senior management to test their own driving style.

They can do this by receiving free Trimble hardware in their vehicles, which will monitor their driving style and provide them with a safety assessment.

Brake believes that such technology, already in use in the commercial sector, should be used to help companies ensure they are doing everything possible to understand and manage the issue of road risk.

Brake’s Road Safety Week campaign, which began on November 22, calls for telematics to be more widely implemented to really take hold of health and safety with in businesses running fleets.

Trimble has been quick to lend support to the campaign, following the release of its DriverSafety solution that helps businesses meet Brake’s goal of reducing crashes through better, safer driving.

Trimble MRM launched DriverSafety to the commercial fleet sector in October.

“Our DriverSafety solution is popular with the commercial sector as many companies are becoming even more focused on operating their fleets safely and responsibly,” says Andrew Yeoman, managing director of Trimble MRM.

“We believe our technology helps drivers handle their vehicles more safely and are proud to support Brake during Road Safety Week and look forward to working with them on this crucial area that needs both focus and improvement.”

“Vehicles driven for work are the highest-mileage on our roads, so their safety is paramount,” says Katie Shephard from the road safety charity, Brake. “Surveys show, due to the pressures of work, that fleet drivers are more likely than other drivers to admit to speeding, talking on a mobile phone and driving when tired, so management of driver safety by companies is vital.”


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