Fiat Group Automobiles UK kicks-off a busy March with news of another high profile fleet tie-up - this time with The Football Association.
The agreement, which comes in the year of the 2010 FIFA World Cup, signifies a hat-trick of big deals for the Group - following Fiat's recent announcement of a partnership with British Cycling, and just seven months after the manufacturer linked up with the BSM driving school.
The exclusive deal with The FA runs through to 2014 and means that Fiat will become an official supplier to both England and to Wembley Stadium, the home of the National team.
Fiat Group will also have promotional marketing rights at Wembley Stadium for England home internationals and will make available to The FA a series of cars, including the Fiat Bravo.
Andrew Humberstone, managing director Fiat Group Automobiles UK and Ireland, said: "Our objective has been to increase brand awareness of our cars and clearly, with such as huge following of football in this country, the agreement will do that.”