GreenRoad, have received the 2010 Technology Innovation and Green Excellence of the Year Award from Frost & Sullivan. GreenRoad was selected for its ground-breaking use of technology to improve the sustainability of fleets and reduce emissions from vehicles across the globe.

GreenRoad have been developing a technology–based service to measure and improve driver behaviour. The company’s products help customers reduce harm to the environment, resources spent towards vehicle repair, and the loss of lives, in the event of a crash. It targets driving behaviour as the single biggest variable in a vehicle and helps people learn and change their driving habits, and in this lies its uniqueness.

“We think being green should be simple and cost-effective, rather than expensive and complicated” said Dan Steere, CEO of GreenRoad. “So we take great pride in Frost & Sullivan recognising our innovative and easy-to-implement technology and services combined with our commitment to sustainability.”

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