EuroNCAP has launched its EuroNCAP Advanced, a reward system for new and emerging safety technologies.
Features like lane departure warning, blind spot monitoring, attention assist, autonomous braking and emergency call are increasingly offered as options by carmakers on their newest models.
EuroNCAP Advanced aims to provide car buyers with clear guidance about the safety benefits these new technologies offer.
The new system will recognise and reward manufacturers who promote those new safety technologies that have a scientifically proven safety benefit.
Dr Michiel van Ratingen, secretary general of EuroNCAP said "With these rewards EuroNCAP will add a new dimension to its mission.
"From now on consumers will be able to learn more about the benefits of advanced safety systems in their car and consult Euro NCAP for advice before deciding on purchase.
"Collectively we can make another step forward in effectively reducing traffic fatalities and injuries on European roads."