At the LowCVP Conference and Awards Dinner 2010, Transport Minister Norman Baker delivered the first major speech on low carbon transport by the new coalition Government. The winners of the inaugural Low Carbon Champions Awards were also announced as well as the successful entrants in the LowCVP/EST Community Challenge.
A total of 22 companies were honoured for their work in reducing CO2 emissions across the board, including biofuels suppliers, car-share social enterprises, bus operators, commercial vehicle manufacturers and EV power train designers.
LowCVP, the Society of Motor Manufacturers and Traders (SMMT) and ISBA (the Voice of British Advertisers), have joined forces to launch best practice principles for environmental claims in marketing aimed at consumers. The principles provide a framework and reference point for the automotive companies and their marketing agencies, when developing environmental messages used in advertising and other marketing communications, including press releases and websites.
During the event,the new Volkswagen Golf 1.6 TDI 105 Bluemotion 5dr was named Green Car of the Year at the What Car? Green Awards, held in association with the LowCVP Low Carbon Champions Awards Dinner last night. The Golf was also named best Green Small Family Car and beat eight other category winners to the overall Green Car of the Year title.