Nardia Mahmood has been appointed as a new telemarketing executive at fleet software market leader CFC Solutions.

Tasked with marketing the company’s Licence Link fleet licence checking software to fleet decision makers, she has an extensive background in telemarketing in a B2B environment including at Teleperformance UK.

Licence Link has proven to be CFC’s fastest-growing new product since its launch in mid-2009 and has been adopted by hundreds of fleets to undertake licence checking of company car, van and truck drivers.

Mahmood said: “Employers are becoming more and more aware of the need to regularly check the licences of employees who drive at work and Licence Link is proving successful because it answers that need exactly.”