With the 2015 deadline looming for the UK to meet challenging carbon dioxide (CO2) reduction targets under the Kyoto Protocol, and 35 million vehicles on Britain’s roads accounting for a fifth of the country’s total CO2 emissions, now is the time to take action.

However new research has shown that although 85% of motorists would like to do their bit for the environment when buying a new car, just 6% cite that the cars’ green credentials is the key decision maker when it comes to the crunch.

So, with the ball firmly back in the court of the manufacturers, Bosch UK are urging them to take urgent steps.

And with consumers influencing the decisions of many businesses, fleet companies play a major part.

The EU has set a target for the UK to have cars emitting below 130 grammes of CO2 per kilometre by 2015, but the government, car manufacturers and buyers are a long way off achieving that.

In the following video Nikki Rooke from the SMMT, Peter Fouquet, president of Bosch UK and John Kingston from Honda discuss how they and other companies should be investing to help us reach our 2015 target.