Fleet News

Mobile Media continues fleet replacement programme

Mobile Media has taken delivery of two new Iveco Daily 35C13 chassis cabs that join a 100 per cent Iveco commercial vehicle fleet which consists of 75 3.5 tonners spread across the company’s 5 regional depots. Supplied by Grays Truck & Van, the two Daily’s have been extended to a 5m wheelbase to ensure they can carry the most prominent advertising messages for clients.

Karen Olsen, managing director of Mobile Media said: “These new back-illuminated Daily’s have joined the fleet at a critical time. During the long dark nights and bad weather, they ensure we can deliver the most prominent mobile outdoor advertising solution for our clients.

“Today our commercial vehicle fleet is entirely Iveco-based. We used to operate a mix of different vehicle marques, but we’ve learned our lesson! Streamlining the fleet with a single manufacturer ensures we benefit from all sorts of operational efficiencies; plus the Iveco dealer network provides excellent support nationwide, and vehicle reliability is first class.

“Image is also critically important to our business. With Daily, we have what is arguably one of the most stylish light commercial vehicles on the market”.

Every Daily on the fleet is fitted with a satellite navigation system to plot the most efficient route to any campaign delivery area – with mosaic mapping used by Mobile Media to match the right geographic audience with its client’s campaign messaging. Vehicles also feature TomTom Work telematics systems to allow head office to monitor each driver’s campaign delivery.

The fleet is on the road up to seven days a week. Vehicles remain in service for between three and five years, and all mileage is carbon offset. Approximately half of the fleet feature back-illuminated technology.

Both Daily 35C13’s are powered by a Fiat Powertrain Technologies (FPT) 2.3 litre engine, which is capable of producing up to 136 hp between 3,000 and 3,900 rev/min and up to 320 Nm of torque between 1,700 and 3,000 rev/min. The quality of these engines is illustrated by the constant maximum torque over a wide range and available from the lowest engine speed, meaning they are comfortable in heavy traffic and respond quickly to sudden acceleration. This in turn puts a reduced strain on the engine which means enhanced fuel consumption, increased productivity and less mechanical stress, ensuring a longer lifespan.

Each of these Daily engines is designed to operate with 100 per cent synthetic oil and allows service intervals to be extended to 40,000 km, resulting in a significant reduction in downtime and operating costs.

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