DVLA Personalised Registrations recorded its most successful sale of 2011, generating £3.17 million during the three days at Down Hall Country House Hotel in Hertfordshire.
More than 92 per cent of the 1,500 personalised registrations that went under the hammer last week were sold. DE11 BOY, bought by the enigmatic businessman Chris Parsons for a total of £35,330, fetched the highest price.
UK51 NGH sold for the second highest sum at £21,560 while 36 O went for £16,520, all eyes are now on the final auction of 2011 set for Dormy House Hotel, Broadway, commencing on Wednesday, November 30th.
Damian Lawson, DVLA personalised registrations’ marketing manager, said: “Our recent sale was terrific. Again, our successful sale re-confirms the popularity of personalised registrations is still extremely high.”