Fleet News

2011 Road Safety Week: Companies getting involved

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Some examples of how fleets and fleet suppliers are getting involved in this year’s Road Safety Week:

Balfour Beatty Plant & Fleet Services will run a series of Beep Beep! Days in partnership with local primary schools. Beep Beep! Days raise awareness about road safety to pre-school children and help save little lives through easy, fun road safety activities. Balfour Beatty Plant & Fleet Services’ work is crucial in conveying important messages to young children about staying safe by the roadside. Nobby Clarke, an ex-policeman who now works as the company’s road safety expert, will deliver road safety awareness sessions. Children will take part in fun activities, such as singing road safety songs and baking traffic light cakes. Children will be sponsored to take part in the days to raise crucial funds for Brake’s work supporting families bereaved by road crashes.

British Telecommunications is reaffirming its commitment to community road safety by re-launching its Family and Friends Road Safety program, now in its 6th year of operation. BT are asking staff to take road safety home with them, and to engage their family (including brothers, children, sisters, friends, husbands, nannies, partners, sons, daughters, spouses and wives) in driving safely at all times.

DHL Supply Chain and Bassetlaw District Council will hold two hard hitting road safety awareness presentations at Harworth and Bircotes Town Hall on Friday 25th November. The presentations will be delivered by Peter Denton, DHL’s North East regional training coordinator and Brake volunteer.

Licence Bureau Ltd will run a Bright Day for Brake; staff will wear bright clothes to work to raise awareness of the dangers of dark evenings, and the need to slow down around schools and in built up urban areas. Licence Bureau will also be launching a year-long campaign in support of Brake during national Road Safety Week. The organisation will be working alongside more than 1,500 clients to support Brake’s crucial work spreading road safety best practice throughout the fleet industry, and has also committed to becoming one of Brake’s corporate partners, providing funds to support the charity’s work with families bereaved by road crashes.

Sainsbury’s Car Insurance is holding a Bright Day for Brake. Staff at Sainsbury’s Car Insurance will turn up for work wearing crazily bright clothes to raise awareness of the dangers of dark evenings, and the need to slow down around schools and in built up urban areas. Staff will also take part in road safety quizzes throughout the day, with prizes available to the winners.

Suttons Transport will run road safety workshops for staff. The hard hitting workshops focus on the devastation large vehicles can cause when driven badly. The company will promote key messages, such as the need to drive within the speed limits, without alcohol, and with seatbelts buckled at all times.

VIVA Beverages will raise awareness of the dangers of driving tired. Staff are attending garage forecourts across the UK, highlighting the alarming number of crashes that occur as a result of driver tiredness, and providing helpful tips and free resources to help drivers stay safe. VIVA Beverages and Brake are also using national Road Safety Week to announce a new fundraising project, called Wake Up For Work, which will run throughout 2012. The project will involve companies inviting staff to go to work in their pyjamas to raise awareness about the dangers of driving tired and raise vital funds for Brake.


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