Inchcape Fleet Solutions is backing national Road Safety Week, which is coordinated by Brake, by donating more than £5,000 to support the charity.
The money has been raised by 12 members of staff at Inchcape Fleet Solutions, who completed the notoriously difficult three peaks challenge, walking for over 20 hours to climb Ben Nevis, Scafell Pike and Snowdon.
The Challenge was completed over three days. All funds donated will support Brake’s work with families bereaved by road crashes.
Julie Townsend, campaigns director at Brake, said: “We are delighted that Inchcape Fleet Solutions is taking part in Road Safety Week, helping to get the message across that we can all play a part in making roads safer.
“Through Road Safety Week this year, Brake is appealing for action to tackle the devastating crashes and casualties that happen every day involving young people and young drivers.
“Every day, more families face the unbearable news that a loved one has been killed suddenly and violently, or suffered a horrific injury, in these crashes. To put a stop to this, we are calling on young drivers – and drivers of all ages – to ‘have a heart at the wheel’: to show compassion, acknowledge they have lives in their hands, and pledge to drive safely. And we’re calling on the government to help inexperienced drivers to be safer, by implementing graduated driver licensing: an evidenced, life-saving policy.”
David Graham, Inchcape Fleet Solutions’ operations director, said: “Historically, we have always done our utmost to raise money for Brake, not only because of the close relationship our business has with them, but because they undertake such fine work to promote road safety.
“Every effort should be made to make our roads as safe as possible. Young people, and indeed all road users, need to be made aware of the dire consequences that a lapse of concentration can potentially have.
“Every year, Road Safety Week provides a terrific forum to broadcast these messages and it is up to us to make sure they are heard and acted upon.”