The new Ford Focus has become the first ever car to receive four Euro NCAP Advanced safety rewards after its Driver Alert and Forward Alert technologies were honoured this week.
The rewards come a month after new Ford Ranger achieved an historic first by becoming the only pickup to receive a maximum 5 Star safety rating from Euro NCAP. Ranger also achieved the highest score ever recorded by Euro NCAP for pedestrian protection.
“At Ford Motor Company we are committed to providing outstanding levels of safety for vehicle occupants, and it is immensely gratifying to have received two more Euro NCAP Advanced rewards with the new Ford Focus,” said Stephen Odell, chairman and CEO, Ford of Europe.
Euro NCAP Advanced rewards were introduced in 2010 to recognise car manufacturers that make new safety technologies available. Ford is one of only two manufacturers to hold four of these rewards and the only manufacturer to achieve this with one product.
Michiel van Ratingen, Euro NCAP general secretary said: “As part of Euro NCAP’s mission to promote important innovations in safety, we are rewarding Ford for its Driver Alert and Forward Alert systems on the Focus, making the car the first that offers four rewarded technologies.
Seeing a C-segment volume seller like Focus rewarded for various technologies clearly shows where Ford and the automobile industry is moving in Europe. Confidence is growing that driver assistance functions save lives and reduce injuries, the rewards emphasise the benefits for consumers.”