With BMW i the BMW Group is adopting an all-embracing approach, redefining the understanding of personal mobility with purpose-built vehicle concepts, a focus on sustainability throughout the value chain and a range of complementary mobility services.
The BMW i brand is now poised to enter the consciousness of the automotive public with two new vehicles. On the one hand there is the BMW i3 Concept. Previously known as the Megacity Vehicle, the BMW Group's first series-produced all-electric car focuses squarely on the mobility challenges in urban areas and, as the first premium electric vehicle, reinvents the hallmark BMW attributes for the future. Then comes the BMW i8 Concept, a sports car of contemporary variety. Its plug-in hybrid solution brings together a combustion engine and an electric drive system to create a driving experience complemented by extremely low fuel consumption and emissions.