The Institute of Car Fleet Management (ICFM) has unveiled its new brand identity, which ‘brings it into the 21st century’.
Roddy Graham, chairman of the ICFM, said: “On the eve of celebrating our 20th anniversary next year, we thought it high time to replace our traditional steering wheel logo with a new brand identity, altogether more modern in style.
“The Council members were unanimously in favour of the new logo which has been applied across all marketing collateral and to the existing website.
“The new logo takes into account the ICFM’s mission and vision statements, with the marque being used as an iconic translation of a fleet of cars. The use of perspective and order reflects the idea of management and development.
“Perspective has also been used to shape a subtle directional arrow, which represents both road signage and advancing forward.
“We believe the re-brand now brings the ICFM firmly into the 21st century in terms of image and will help attract new younger members.”