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Theme for 2011 ICFM Conference is 'driving behaviour - the real cost'

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The theme for this year’s Institute of Car Fleet Management (ICFM) annual national members’ conference to be held on Tuesday, November 29, at Peugeot UK’s headquarters in Coventry is ‘driver behaviour – the real cost’.

Repeating the successful format of the past two years, the conference programme includes a variety of keynote speakers and free training workshops.

The ICFM conference is open to members and one guest each and is a ‘must attend’ event for anyone serious about influencing driver behaviour and reducing costs.

Chairman of the ICFM Roddy Graham said: “As ever members are under considerable time and cost pressures but this is an event definitely not to be missed. Influencing driver behaviour to reduce accidents, downtime, repair, fuel costs and carbon footprint is critical in today’s tough economic environment.

“Following the very positive reactions to the two previous conference formats, interactive workshops now form an integral part of the programme to help members address today’s challenges.”

The first keynote speech - ‘Assessing and Influencing Driver Behaviour’ - will be delivered by Dr Gerhard Manogg of Imagitech.

The second keynote speech, looking at ‘Driver Behaviour – the Impact on Fuel Costs’ will be made by Mike Waters, director of market insight at Arval.

The third, on ‘Driver Behaviour – the Environmental Perspective’ will be delivered by Neil Fulton, head of sales and marketing at the Millbrook Proving Ground.

After lunch, motivational speaker Leon Taylor, Olympic silver medallist, will talk about the application of sports psychology to fleet administration. This will be followed by the outcomes of the interactive workshops and a Peugeot presentation.

The annual national members’ conference/workshop will commence at 9.30am on November 29 and finish at 3.30pm. ICFM members will be allowed to bring one guest with them.

For more details, members should contact Lynn Eldridge at the ICFM on 01462 744914. The deadline for registration is November 21, 2011.

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