The Volkswagen brand pavilion has now been officially handed over by Christian Klingler, Management Board Member of the Volkswagen Passenger Car Brand Responsible for Sales and Marketing, to Otto Ferdinand Wachs, Managing Director of Autostadt. The brand pavilion reopened to visitors in mid-July following six months of alteration work at Autostadt in Wolfsburg. The centrepiece of the pavilion is a spectacular media sculpture highlighting the core values of the brand and featuring some 700,000 LEDs. "We want to take visitors on a journey through the multi-faceted world of Volkswagen in an innovative, open and agreeable way," explains Christian Klingler.
The modern glass cube is located in the North of the Autostadt park landscape in Wolfsburg. The interior of the building, which is 25 metres long, 25 metres wide and 21 meters high, has been entirely redesigned. The media sculpture "Markenkern" (core of the brand) is the centrepiece of the pavilion. The free-standing sculpture in the main room is 15.5 meters high, has a length of 35 meters and weighs 27 metric tons. The 700,000 or so LEDs on the outer skin of the sculpture form the "brandstream", which is wound around the sculpture over a total area of more than 155 square meters and brings the exhibit to life. For example, the "brand core" can shine in any conceivable colour. The LED surface, which includes high-resolution sections, can also present Volkswagen films focusing on driving, design, technology and other topics.
"The new presentation of the Volkswagen brand pavilion is an impressive indication of the technical competence and emotional content of the Volkswagen brand. For our guests, the redesigned interior of the pavilion will be another highlight of their visit to Autostadt," says Otto Ferdinand Wachs, Managing Director of Autostadt.