Fleet News

BMW Group achieves record sales in November

The BMW Group continued on its successful course in November - sales climbed to 138,978 vehicles, an increase of 7.7% over the previous year (prev. yr. 129,001). Global sales of BMW, MINI and Rolls-Royce brand automobiles rose to 1,510,862 (prev. yr. 1,319,808) units in the first eleven months of the year, 14.5% more than in the same period last year and a new record for the company.

Ian Robertson, member of the Board of Management of BMW AG, responsible for sales and marketing: "This was our best ever November sales month, with growth right across the world. We have already sold more vehicles in the first eleven months of this year than in the whole of 2010 and we have also broken our sales record from 2007 (1,500,678). This puts our record sales target for the full year of more than 1.6 million vehicles well within reach. In November, the main impetus for growth came from the BMW X3, the BMW 5 Series and the BMW 6 Series - with further momentum from the new BMW 1 Series, which has been available on the market since 18 September and has already received several awards from automotive media."

The BMW brand also reported the best November in its history. A total of 115,124 vehicles were delivered to customers worldwide in the month under review - an increase of 6.4% (prev. yr. 108.185). BMW deliveries climbed 12.9% from the start of the year to 1,252,205 units (prev. yr. 1,108,710).

The BMW X3 broke through the 100,000-unit mark for sales to the end of November. With 106,103 vehicles sold, this highly-successful model grew at a rate of 157.3% (prev. yr. 41,242). The BMW X1 also remained on track for success, with 115,185 deliveries since the start of the year (+25.7%/prev. yr. 91,622).

A total of 283,065 BMW 5 Series vehicles were delivered to customers between January and November - an increase of 52.1% (prev. yr. 186,060). The BMW 5 Series remains the clear leader in its segment. The BMW 7 Series also continues to perform well, with year-to-date deliveries of the BMW flagship reaching 61,529 vehicles (+6.8%/prev. yr. 57,587). The new BMW 6 Series reported strong gains: Sales for November soared 733.5% to1,392 automobiles (prev. yr. 167). Customer response to the new BMW 1 Series has also been very positive: Sales rose 7.7% to 15,234 units in November (prev. yr. 14,148).

The MINI brand can also look back on its best November ever. In the month under review, global sales climbed to 23,534 vehicles (+14.6%/prev. yr. 20,541). Volumes rose 22.4% (255,595/prev. yr. 208,816) in the first eleven months of the year, with sales growth in virtually all markets. The MINI Countryman continued to perform well, with 8,200 deliveries in November (+96.9%/prev. yr. 4,164). The new MINI Coupé also got off to an excellent start: More than 2,300 (2,347) units have been sold since its market launch in October.
 

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