Fleet News

Hyundai sets sights on winning greater market share

Hyundai is promising its next new model will put the wow factor into the upper-medium sector when it is revealed at the Geneva Motor Show next month.

“Our credentials have always been based on affordable quality but now we’re adding style. The sector may be shrinking and is incredibly competitive, but we think arresting looks will arouse a considerable amount of attention to our brand,” Hyundai Motor UK managing director Tony Whitehorn told Fleet News.

Due in the showrooms in July as a Tourer-badged estate, the Mondeo and Insignia competitor will also be launched as a saloon from October.

Power is likely to come from a choice of 1.7-litre and two-litre diesel engines with the smaller unit – similar to that used in the iX35 model – being most popular.

“We are debating petrol variants and could offer a 1.6-litre, and as operating economy is now such a significant factor, I don’t think we’ll even consider any larger petrol versions.

“We are talking to a lot fleets about this model and cost of ownership is their top priority. So far, we’ve done well with our smaller models, but now we are able to offer a one-stop shop with a range of vehicles to suit different staff positions. We’re looking forward to having a senior management car,” he said.

Likely to be priced from £20,000, the i40 is expected to boost Hyundai sales by 2,500 units this year and increase volume by up to 10,000 in 2012.

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