Saab is hoping to boost its fleet sales after residual values improved across its range, helping to drive down leasing costs.
Since being brought by Spyker in September 2009, Saab has worked hard to regain some of its former glory with its leasing partner ALD Automotive.
CAP Monitor increased 9-3 diesel models by approx £400 in the last 12 months on a typical 3year/60k cycle. The new low CO2 twin turbo model has increased from £6,100 to £6,500 from October last year.
“Other premium brand models will have been pretty static over the same period, so the 9-3 is outperforming the market,” explained Paul Adler, general manager at Saab GB.
“I think these movements reflect the actual values achieved by Saab used cars in the market and the growing confidence that the motor industry has in Saab's future as we manage our business in line with the expectations of a premium brand.”
With approximately three quarters of the manufacturers business being generated from contract hire sales, it is a key area for growth in 2011.
The Saab 9-3 has seen a rise in popularity on the user chooser lists as it offers a twin-turbo diesel engine with reduced CO2 emissions and 180 bhp, giving the vehicle more power than many of its rivals.
“We are creating more sales opportunities by creating cars that the drivers will want, the 9-3 delivers lower CO2 emissions, good mpg and power behind it, we are starting to see some momentum building as the brand recovers,” Adler concluded.
Looking to 2011, Saab is looking to continue building trust within the fleet market and improving its range.