Fleet News

Sewells reveals scale of fleet market

Automotive research company Sewells has released a new report into the fleet market focused on the large fleet sector.

The Market Dynamics – Large Fleets Report looks in detail at the size of the overall fleet market and provides key figures on the large fleet sector including its size and value compared to other market sectors.

It also looks at structure of the fleet department and identifies the key stakeholders involved in decision-making and future drivers in decision-making, including drivers of change and the impact that could have on suppliers.

In addition, it includes a series of recommendations for suppliers on how to adapt their strategy to meet the needs of large fleets.

John Maslen, brand director of Sewells, said: “This report is designed to provide thought-provoking insight focused on the large fleet market as a key part of a company’s business strategy.

“As part of the report, we have drawn on insight gained from detailed interviews with fleet operators on key issues related to their relationships with fleet suppliers.

“Fleet departments are subject to a huge range of influences, each of which can have a subtle or dramatic impact on the shape of the fleet. These range from external influences to internal factors, from taxation to management policy and from technological advances to economic circumstances.

“This report will help suppliers gain a new perspective on the fleet market and help them ensure they are providing the best service levels to their customers.”

For a sample of the report, email sewells@bauermedia.co.uk or call Jacqui Barker on 01733 468337.

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