CAP Automotive Intelligence Services was formally created following the business's rapid growth in the area of customised research for specific customers. Comprehensive reports have already been delivered to several car manufacturers to assist them in the launch of new models to the UK market.
The service is headed by Mark Norman and draws on the insight available across the whole CAP business, including current and future vehicle values and new vehicle data, along with his own experience of more than 30 years in the industry.
The bespoke research, analysis and reporting service covers every sector of the market for which CAP has relevant expertise, including cars, light commercial vehicles, trucks and motorcycles.
Examples of work already undertaken for top flight customers include car model launch reports, pre-launch studies, specification and pricing reports and specialist residual values studies.
The service can deliver a one-off study or work through time with clients on an independent partnering basis and is fully customisable.
CAP general manager Ian Rendle said: "We are experiencing a growing demand from many sectors - and car manufacturers in particular - for fully independent insight and expert assistance, which CAP Automotive Intelligence Services is able to fulfil.
"We have always delivered customised reports to clients but the formal creation of a specific service marks an important new step for CAP. Mark's personal knowledge, together with the wealth of critical information and analytical expertise across the business - along with the independence of CAP - make this new service uniquely valuable."