Mazda is aiming to broaden its appeal to the corporate market with the launch of a new ‘business line’ model giving company car drivers a highly specified vehicle at a competitive price.
The Mazda6 - the marque’s best-selling range into the UK fleet sector- will carry the ‘Business Line’ name through a new derivative and is now available to order.
A fleet focused Mazda6 hatchback, it is available with a 2.2-litre diesel engine producing 129ps, priced at £18,300 on-the-road. Emitting 138g/km of CO2, the car sits in the 20% benefit-in-kind tax bracket for 2011/12.
The first deliveries of the car will begin in late summer and Mazda anticipates that it will sell approximately 500 units in the remainder of 2011. Annual sales are expected to total around 1,000 units.
It will be available in the three most popular colours chosen by company car drivers - black mica, sunlight silver metallic and stormy blue mica. It shares standard model specification, plus a Sanyo TomTom satellite navigation system with Bluetooth technology and 17-inch alloy wheels.
Mazda fleet and remarketing director Steve Jelliss said: “With this well equipped, fleet focused Mazda6 model, we are anticipating significant incremental sales.
“This is the first time Mazda has introduced a model specifically intended to appeal to company car drivers through a combination of both features and attractive benefit-in-kind rates.”