The Hendy Group has launched a brand new mobile website available for use on all mobile phone platforms. Designed and built by Manheim Retail Services, the mobile site includes both an intelligent used car stock locator and dealer locator, making it easier than ever for customers to search for a used car when on the move.
Customers can search through all manufacturer vehicles listed across the Hendy Group network as well as finding their nearest dealership. The Hendy Group franchises cover Ford, Mazda, Honda, Kia, Iveco and Ford Commercial Vehicles, with dealerships across the South of England. As well as new and used vehicle sales, Hendy Group also offers servicing, body repair, parts hire, accident repairs and Rapid Fit Centres.
Mark Busby, group marketing and CRM director, Hendy Group, commented: “We know our customers want to be able to search through our cars on their own terms, especially when they’re on the move. Our new mobile website allows them to search for vehicles and find their local dealership from their smart phone. It puts the customer firmly in control.”
John Simpson, managing director, Manheim Retail Services, concludes: “In the current tough retail climate it’s more important than ever for dealer groups to react to changing customer demands, and creating a mobile website is just one of the ways to stay in tune with the way customers search for cars today.”