A growing number of franchised dealers have been heading to Manheim Auctions, Bruntingthorpe. To cater for this increasing demand for quality used cars, the regular Monday auction will be enhanced by the introduction of a unique ‘Around the World’ auction programme to complement the fortnightly Lex Autolease exclusive sales of 300 cars. The ‘Around the World’ programme, to be launched on 25th July, will feature 250 quality used cars from brands representing France, Germany, Japan, the UK and USA.
At the ‘Around the World’ auction vehicles will be grouped according to country of manufacturer origin rather than by vendor. Vehicles have been sourced from fleets, manufacturers and dealer groups and all will be under six years old with less than 100,000 miles. This initiative makes the auction particularly attractive to franchised dealers and online buyers targeting specific stock. Since the opening of the new dual lane auction facility at Bruntingthorpe in February over 450 franchised dealers have purchased vehicles from the auction centre.
Mike Pilkington, managing director, Manheim Remarketing said: “I am confident that the ‘Around the World’ initiative and Lex Autolease exclusive sales programmes will create an attractive proposition for many different types of buyer. The ‘Around the World’ proposition has been designed to make buying easy for those buyers who are selective in the brands they purchase. Our investment in Bruntingthorpe is clearly paying dividends with the encouraging growth in account buyers made possible because the vehicles on offer have been much sought after and meet the needs of those buyers.”