Alphabet has announced two new appointments in the form of Claire Rowland, who joins Alphabet from Enterprise Rent-A-Car, while James Williamson has joined from Zurich Insurance as contract manager.

Rowland said: “A key area of my role will be to take our rental offering forward both as a stand-alone service and as seamless component of our future mobility programmes.

“Customers will be able to turn to Alphabet not only for their usual rental needs but also for smart mobility solutions in association with our other managed services for company cars, pool cars, grey fleet and accident management.”

Rowland was previously head of sales for Enterprise’s fleet and rental broker channel, based at the company’s European headquarters at Egham, Surrey. She held a number of management roles after joining Enterprise’s management trainee scheme in 1996.

Williamson, who has joined Alphabet as contract manager, was previously at Zurich Insurance, where he was responsible for managing the company’s UK fleet suppliers.

His new role will focus on optimising vehicle contracts maximise value for money for both customers and Alphabet.

He brings 12 years of experience of in-house fleet management to the multi-marque company car funding and management company. He joined Zurich upon graduating in 1999, when the insurance company had 3,500 company car drivers and 4,500 car-eligible staff.

He will support Alphabet’s account management team, reporting to head of account management Jon Burdekin, who said: “First-hand knowledge is a key factor in delivering the best service to customers and I am delighted to welcome James to our highly experienced account management team at this significant point in Alphabet’s development.”