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Building brand awareness key to Hyundai fleet success

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Hyundai believes building brand awareness is crucial in helping raise its market share in fleet.

“We do not talk enough to fleet customers,” said Martin Wilson, the newly appointed national fleet operations manager at Hyundai. “We want more and more people to experience the brand.”

Following the launch of the new i40, Wilson believes Hyundai now has a model range that can rival other manufacturers in the fleet market. He intends to build upon its success in the fleet sector this year, with sales up 14% year-to-date.

“Now we have a competitive D-Segment car we are trying to develop more into the fleet industry. We have the right products and strategy and we are in a position to offer a competitive package for fleets,” he said.

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