Fleet News

Building brand awareness key to Hyundai fleet success

Fleet news logo

Hyundai believes building brand awareness is crucial in helping raise its market share in fleet.

“We do not talk enough to fleet customers,” said Martin Wilson, the newly appointed national fleet operations manager at Hyundai. “We want more and more people to experience the brand.”

Following the launch of the new i40, Wilson believes Hyundai now has a model range that can rival other manufacturers in the fleet market. He intends to build upon its success in the fleet sector this year, with sales up 14% year-to-date.

“Now we have a competitive D-Segment car we are trying to develop more into the fleet industry. We have the right products and strategy and we are in a position to offer a competitive package for fleets,” he said.

Click Here to view all the news and videos from the 2011 Company Car in Action


Leave a comment for your chance to win £20 of John Lewis vouchers.

Every issue of Fleet News the editor picks his favourite comment from the past two weeks – get involved for your chance to appear in print and win!

Login to comment

Comments

No comments have been made yet.

Compare costs of your company cars

Looking to acquire new vehicles? Check how much they'll cost to run with our Car Running Cost calculator.

What is your BIK car tax liability?

The Fleet News car tax calculator lets you work out tax costs for both employer and employee