Fleet News

Remarketing industry urged to embrace mobile technology

A British Car Auctions (BCA) event held at Microsoft’s London Headquarters has urged the used car industry to develop a mobile strategy.

BCA joined with with Microsoft, TBS Enterprise Mobility and the Mobile Data Association for a one-day conference examining how mobile technology is impacting the used car market today, and what the future may hold.

Jonathan Higham from BCA illustrated how mobile technology is already a part of the wholesale used vehicle market, both as a part of the remarketing process for sellers and as a platform for buyers.

Mobile inspection and appraisal technology has been part of the BCA model for many years, gathering and uploading data that kick-starts the remarketing process. The current generation of hardware and software provides another level of consistency, reliability and efficiency – allowing vehicles to be described accurately and swiftly before entering the remarketing arena.

Steve Reynolds, CEO of TBS Enterprise Mobility – the technology delivery partner for BCA – and President of the Mobile Data Association, said: “The benefits of new, agile technologies really can be enjoyed by everyone in the vehicle remarketing value chain today. The technology exists now to improve efficiencies and drive growth, even in today’s challenging climate.”
 


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