The all-new Focus Studio which goes on sale in September, as customers rush for new "61-plate" cars.
This latest addition extends the all-new Ford Focus range to five series, with prices from £13,995 for the Focus Studio to £24,000 the top-of-the-range Titanium X with six-speed Powershift automatic transmission and 163PS TDCi engine.
This newcomer replaces the popular Ford Focus Sport, a final special edition of the previous model which has been on sale since October 2010 and reached sales of 15,000.
Nigel Sharp, Ford of Britain managing director, said: "With the high end of the new Focus range fully established, we are now making it easier for customers to get behind the wheel at the entry level – and this new Studio model is not only affordable but it is also well equipped, attractive and economical too."
Standard equipment on the all-new Focus Studio includes 16in sports-style alloy wheels, body-coloured rear spoiler, radio/CD player, USB connectivity, air-conditioning, electrically-operated body-coloured door mirrors with integrated turn indicators, electrically-operated front windows, Ford Easy Fuel 'capless' refuelling, and Electronic Stability Programme (ESP) with torque vectoring control.
The Studio will be offered as a five-door hatchback with 85PS 1.6 Ti-VCT powertrain, delivering a fuel efficient 47.9mpg. There will be three colour choices – Panther Black, Moondust Silver and Frozen White.