Fleet News

Companies urged to help save lives on UK roads by getting involved in Road Safety Week

Brake is appealing to companies to register now for Road Safety Week 2011 (21-27 November) to help spread life-saving road safety awareness and stop the needless loss of young lives on UK roads.

This major national event, each year involving thousands of organisations, schools and communities, is coordinated by the charity Brake with support from QBE insurance and courier company FedEx. The 2011 theme is Too Young to Die, highlighting that road crashes are sudden, violent events, often involving young people, but they can be prevented. Road crashes are more likely to kill young people than any other cause.

Companies can register now to access free advice and resources to help them get involved. Go to www.roadsafetyweek.org.uk and click on ‘companies’ for ideas and to order a free e-action pack. The pack includes downloadable posters, activity ideas, and a factsheet on the theme.

Brake is appealing to companies to help make this year’s Road Safety Week the biggest yet, during the first year of the global UN Decade of Action for Road Safety. Companies can raise awareness of road safety among staff, customers and the wider community, and gain publicity by linking to this flagship national event. Companies can run activities on the main theme, or any road safety topic.

Brake campaigns director Julie Townsend says: “Companies can play a crucial role in spreading road safety awareness and helping to prevent needless tragedies on our roads. Road Safety Week is an ideal opportunity for companies to get involved in a national event and raise awareness of vital road safety issues with their staff, customers, business contacts and the wider community. Brake really values the involvement of companies and we’re urging them to register online now to get free guidance and resources.”

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