Fleet News

New head of marketing for Chevrolet UK

Chevrolet UK has appointed Rebecca Lawman as its new Marketing Manager, effective immediately.

Lawman her career in marketing roles with the Reg Vardy dealer group and a Mercedes-Benz retailer, before joining Chevrolet at the time of the brand's inception in the UK in 2005.

Her previous roles within Chevrolet have included a field-based regional role, heading up dealer marketing and her most recent role as product manager, while Lawman was also the driving force behind Chevrolet's recent high-profile appearance at the Goodwood Festival of Speed.

She will be responsible for all Chevrolet's ongoing marketing activity, including the brand's recently announced ‘Make it Happen' media campaign, an initiative that aims to give the American car brand much greater recognition and awareness in the European market, where it has become one of the fastest growing and most exciting brands.

"It's a thrilling time to be working for Chevrolet," said Lawman. "We've undergone something of a product revolution to the point where there is no model in our current range that is more than two years old. We've got an amazing brand, a great line-up of cars and huge opportunity for growth in the coming months and years, and the key to that will be growing awareness of both how strong our brand and product offer are across the UK and beyond."

Lawman takes on the new role as Chevrolet prepares to launch its all-new Aveo supermini, which arrives in UK showrooms in October. She will also oversee the launch of the mould-breaking extended range electric car, the Volt, which makes its UK debut early in 2012.

"Rebecca is typical of the Chevrolet UK team and of our brand and model range," said Chevrolet UK managing director Mark Terry. "As a brand we're young, energetic, vibrant and geared for growth, while our cars are just getting better and better all the time. She's the ideal fit as we enter the most important phase of our UK history."

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