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Autoglass unveils giant 3D pothole to raise awareness of poor road maintenance

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Autoglass has unveiled a giant 3D pothole in Trafalgar Square as part of its campaign to highlight the dangers potholes cause to UK motorists.

The optical illusion, which will make the ground outside the National Gallery appear as though it has turned into a giant pothole, exposing the depths below and highlighting the damage such craters can cause to vehicles.

Autoglass serves over 100,000 customers every year with cracked windscreens which are caused by potholes and poorly maintained roads, and wanted to raise the public’s awareness of the problem.

Research carried out by Autoglass reveals that:

  • Eight out of ten Britons said repairing potholes and poorly-maintained roads was the top priority for road maintenance investment
  • 60% of London drivers highlighted the spread of pothole damage as the most prominent issue that has changed the most on the roads since they passed their test
  • Drivers aged over 55 identified potholes as being the most serious problem (81%)

Matthew Mycock, Autoglass’ managing director, said: “We wanted to give the British public a vivid illustration of the extent of the pothole problem blighting our road networks.

“With road maintenance budgets being cut, this problem is only likely to get worse, especially in the winter months, leaving motorists vulnerable to vehicle damage and facing daily risk and inconvenience.”

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