The Kia Optima goes on sale in the UK from 1 February bringing fantastic design, high levels of standard specification and low running costs to the D-segment, from just £19,595 on-the-road.
Unveiled back in 2010 at the New York Auto Show, Optima has proven to be a global success since day one. It became Korea’s top-selling car within a month of going on sale – the first Kia ever to reach that exalted position – and is in such demand in the United States that Kia has had to build in Georgia just to keep pace. Nearly 300,000 Optimas have been sold across the world to date and it is already accumulating international design awards.
The Optima’s looks alone ¬will ensure it enjoys UK sales success previously unheard-of for a large Kia saloon. Kia’s Chief Design Officer, Peter Schreyer, likens the car’s clean, stylish and uncomplicated cut to that of a fine Italian suit.
The arrival of the Optima means that for the first time Kia has a competitive car in all the key sectors for the UK’s fleet and leasing industry – Picanto, Rio, cee’d and now Optima. Three of those cars are all-new models introduced within the last eight months.