Fleet News

Kia Opima goes on UK sale from February

The Kia Optima goes on sale in the UK from 1 February bringing fantastic design, high levels of standard specification and low running costs to the D-segment, from just £19,595 on-the-road.

Unveiled back in 2010 at the New York Auto Show, Optima has proven to be a global success since day one. It became Korea’s top-selling car within a month of going on sale – the first Kia ever to reach that exalted position – and is in such demand in the United States that Kia has had to build in Georgia just to keep pace. Nearly 300,000 Optimas have been sold across the world to date and it is already accumulating international design awards.

The Optima’s looks alone ¬will ensure it enjoys UK sales success previously unheard-of for a large Kia saloon. Kia’s Chief Design Officer, Peter Schreyer, likens the car’s clean, stylish and uncomplicated cut to that of a fine Italian suit.

The arrival of the Optima means that for the first time Kia has a competitive car in all the key sectors for the UK’s fleet and leasing industry – Picanto, Rio, cee’d and now Optima. Three of those cars are all-new models introduced within the last eight months.

Leave a comment for your chance to win £20 of John Lewis vouchers.

Every issue of Fleet News the editor picks his favourite comment from the past two weeks – get involved for your chance to appear in print and win!

Login to comment


No comments have been made yet.

Compare costs of your company cars

Looking to acquire new vehicles? Check how much they'll cost to run with our Car Running Cost calculator.

What is your BIK car tax liability?

The Fleet News car tax calculator lets you work out tax costs for both employer and employee