Skoda continued on its successful course, achieving a new sales record in FY 2011. The brand’s sales increased by 15.3% to a new all-time high of 879,200 vehicles. Deliveries to customers rose by around 116,000 units in 2011, translating into a rise of more than 1.4% in world market share (2010: close to 1.3%).
Between January and December 2011, Skoda sold 879,200 vehicles worldwide (2010: 762,200). As the world market grew 5.1% (almost 62 million vehicles), Skoda outpaced the industry, advancing by 15.3%. The brand made significant progress in China, India and Russia. In many European markets as in the rest of the world, Skoda achieved a new record for the year. In the UK the overall total of 45,061 means Skoda’s share of the UK new car market has grown from 2% to 2.3% in a single year.
Skoda also succeeded in expanding deliveries in all sales regions worldwide. In Central and Eastern Europe, for example, deliveries rose to 231,600 units (2010: 194,800, +18.9%), and in Asia/the Pacific to 256,100 vehicles (2010: 203,300 +26%) in FY 2011. “In 2011, Skoda sold more vehicles than ever before,” says Jürgen Stackmann, Skoda’s Board Member for sales and marketing, adding: “We improved in every region and strengthened our position in the markets.”
“This was the year in which we first implemented our 2018 growth strategy, and we did so impressively,” says Skoda CEO Prof. Dr. h.c. Winfried Vahland. “We clearly picked up speed and set a new sales record. We also greatly improved our production, sales and international market presence and once again gained significant ground in both our European home and growth markets.”
879,200 cars delivered worldwide in FY 2011 mark an all-time best and translate into a total market share of 1.4%. Skoda’s next goal is defined clearly: by 2018, worldwide sales are to rise to at least 1.5 million per year. “The company has laid some excellent foundations for this in 2011.
In 2012, we will continue to expand ŠKODA’s model range significantly and further strengthen our activities both in Europe and in international markets,” says Prof. Vahland.