Fleet News

Suzuki appoints Alf England Motorcycles

Suzuki GB has announced the appointment of one of the country's most established motorcycle dealers to its network, as Alf England Motorcycles of Bedworth take on the Suzuki franchise with immediate effect.

Jonathan Martin, Suzuki GB national sales manager, commented:"To add a dealership like Alf England Motorcycles to our network is a huge honour. Martin and his team run a very slick operation that's backed-up by years and years of experience in the trade. Crucially though, these guys are embracing the latest communication too, with regular customer newsletters, a very healthy online element to the business and the latest social media initiatives too. We're delighted to welcome them to the UK network."

Martin Cole of Alf England Motorcycles, added,"For us Suzuki is a people's brand, a manufacturer that represents value for money, that's straight-talking with a no-nonsense approach to business. In the current climate this is a welcome trait so when we decided we needed to change our priorities as a solus dealer, Suzuki offered us the best opportunity to do this, while complimenting the rest of our business. With the current Suzuki model line-up featuring great bikes like the GSR750 and V-Strom 650 ABS to name just two, we're confident of making a good impact in the area."

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