Alfa Romeo's latest television commercial, entitled ‘Test Me’, launches this month in a year-long marketing campaign focused on highlighting the rational reasons why people should buy an Alfa Romeo.
The ‘Test Me’ campaign combines TV, print and digital advertising with direct mail and extensive showroom activity. Along with a dedicated website www.alfaromeo.co.uk/testme, Alfa Romeo compares the fuel efficiency, safety, technology and environmental benefits of its newest models against Volkswagen, Audi and BMW.
Damien Dally, head of brand for Alfa Romeo UK comments: “Customers appreciate the stylish lines and sleek design of an Alfa Romeo, but due to preconceived misconceptions, some turn to our competitors, wrongly believing they offer a better proposition.
“With the new ‘Test Me’ campaign, we can prove that Alfa Romeo offers customers significantly more than the likes of our key German competitors, together with Alfa’s passion, heritage and design flair inherent in every model. We also boast class-leading economic credentials such as fuel efficiency and environmental considerations. Our customers are able to drive away in something extra special which possesses the perfect combination of style and substance.”