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Liberty Wines reflects on Olympic success with Paragon’s smart routing

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Liberty Wines is hailing the success of Paragon’s routing and scheduling optimisation software in providing efficiency and service improvements.

During the Olympics and Paralympics, the London-based company used Paragon’s special Olympics planning pack to run efficient daily and nightly deliveries for London customers.

The special digital mapping enabled Liberty Wines to identify customers affected by the Olympic Route Network (ORN) and provide an enhanced level of service, while evolving its order picking and delivery operations.

“The restrictions caused by the Olympics and Paralympics created an opportunity for us to look at how we run our London delivery services and make some radical changes,” said Ben Marriott, customer services manager.

“Paragon allowed us to identify all our affected customers that were within 1,000 metres of the ORN.

“For daytime deliveries, we could contact affected customers, ensure they understood the issues and tell them when we’d expect to deliver their orders.

“Paragon enabled us to enhance our night time deliveries too. Instead of simply offering a blanket midnight to 6 am service, the software allowed us to offer midnight to 6 am, midnight to 3 am, and 3 am to 6 am deliveries.”

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