Inter Dealer Auctions has upgraded its business model from a rolling sale to a fixed weekly auction.
The new format, which was launched last month, has already boosted resale values for vendors and attracted more buyers. They now know exactly when to log-on to ‘bag a bargain’ from the trade part-exchange stock listed on the site.
Roger Woodward, managing director of CD Auction Group said: “Having a weekly sale at a fixed time helps concentrates minds and means buyers know when to come to the site to bid, rather than logging on hoping that a suitable vehicle might be available.
There are now more than 2,000 registered buyers on the Inter Dealer Auctions system and the sale opens at 3pm every Tuesday with bidding ending at 3pm every Wednesday.
Woodward said: “For many years our franchised and independent buyers have asked us if they can enter their own vehicles on our Cars Direct site but, as the name suggests, all vehicles entered there are from fleet leasing and finance companies.
“Now we have invested in Inter Dealer Auctions for them and created the online trade auction they always wanted. It means they can now present their unwanted part exchange and overage stock to a much larger, online audience than if they were just trading locally. We can even create a ‘branded’ sale, if that’s what the vendor wants.”